Will Copywriting and Content Writing be Automated in the Future?
With all the chatter surrounding the ‘metaverse’ since the tech visionary Mark Zuckerburg announced his revolutionary plans for his company Meta, we can’t help but think about the future and how life as we know it could radically change. Among questions like “When will the metaverse become a reality?” and “Will it be just like OASIS in Ready Player One?”, “Will copywriting and content writing be automated in the future?” is another question that has been lingering in our minds.
Automated Copywriting and Content Writing: Explained
At its core, automated copywriting and content writing is the use of artificial intelligence (AI) to create written content. This could be in the form of blog posts, website pages, social media posts, or even emails. If this concept sounds a little futuristic to you, you've got to get with the times because the future is already here.
There are a number of AI-powered copywriting and content writing tools currently available on the market that read information across the Internet just as humans would, understand the science of the words and phrases used, and create structured copies and content on any topic in line with SEO practices. Sounds awesome, doesn't it? While there are certainly benefits to using such tools in your content marketing efforts, there are also limitations.
AI-powered Copywriting and Content Writing: The Good and the Bad
AI-powered copywriting and content writing tools are useful in more ways than one. They can save copywriters and content writers a lot of time, create high-quality pieces in quick succession, and even cut down on the number of mistakes that slip through to publication.
On the flip side though, there are also limitations when it comes to understanding human emotions and replicating complex concepts such as satire or sarcasm. If you want to get through to your audiences, it's important to have that human element, which is something that AI copywriting and content writing tools currently lack. At the same time, machines aren't advanced enough to make small talk or understand cultural nuances, which make it harder to establish an empathetic rapport with audiences. And, while these tools can do a lot of the work for you today, there is no substitute for great copywriters who know how to connect with audiences on an emotional level.
The Near Future of Copywriting and Content Writing
While copywriters and content writers around the world are worried about their jobs being replaced by machines in the near future, they shouldn't be, at least not according to Blake Emal, the CMO of CopyAI, which is considered one of the best AI copywriting tools for marketers.
“AI is not here to take your job or to come after your family” he said to MarketerHire in an interview. In fact, Emal made it clear that AI copywriting tools are just that—tools. They're here to help, not take over, and they definitely do not substitute a human writer.
In the end, it's hard to say whether copywriting and content writing will be automated in the future or not. However, with more advancements being made in AI technology every day, it's definitely a possibility. Only time will tell, so let's keep an open mind.